12th Feb 2010
Facebook users shun high-street travel agents, survey says
Call centres rated even lower, with only 8% of respondents saying they book over the phone.
The survey of 1,000 Facebook users, conducted by a price comparison website, found that:
81% book their holiday online
11% book at a high-street agent
8% book over the phone
The co-founder of the website said: “Our surveys suggest people are turning their backs on high street travel agents in a big way.
“Trudging around travel agents can be very time-consuming. Booking online is so much more convenient and the sight of people sat in a shop with a travel agent for half an hour as they look for a deal is becoming rarer.”


